GOOGLE ADWORDS & PPC ADVERTISING
Google Adwords is Google’s PPC (Pay Per Click) Advertising programme. To enter this programme you need to set up a Google Adwords account, start your first campaign and run some Adverts.
The process involves preliminary keyword research to work out what keywords you want your Adverts to display for Keywords are grouped in to themes called Ad Groups, and at least two Adverts are written per Ad Group so that you can test one Advert against the other.
The trick is to create relevant landing pages on your websites that relate to the Adverts and to optimise the path from the customer clicking on the Advert through to landing on the relevant content page and converting.
When Designhand builds a website for your business we set up a Google Analytics account that emails you a monthly report of the performance of your website.
David has recently formed an additional entity named Website Optimisers Limited. David focuses on Search Engine Optimisation and Search Engine marketing to existing Designhand customers or new customers looking for someone with expertise in SEO, SEM, Google Adwords and Google Analytics.
